Cookie Policy

We use cookies and similar tracking technology (collectively, “cookies”) on our website (our “Website”) and the Freesat mobile application (“App”). This Cookie Policy explains the types of cookies we use and the reasons we use them, and gives detailed information about the various cookies set on our Website, including whether they are set by Freesat or a third party. 

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your device browser and is stored on your device.  Some cookies expire at the end of your website session while others remain on your device for longer.  Cookies are used for a variety of reasons, including to make the Website and App function properly, to help us provide you with a good experience when you use or browse the Website or App, to allow us to make improvements, and to show you content we think you’ll be interested in.  

First party cookies and third party cookies:

Our Website uses both first party cookies and third party cookies.  First-party cookies are set by our Website. When you visit the Website you may also receive cookies from third party websites or domains, which may be used by that third party to recognise your device  

First party cookies are set directly by our Website and are often used to recognise your device when it revisits the Website. 
Third party cookies are set on our Website by third party websites or domains and can be used by these third parties to recognise your device when you visit other websites. Third party cookies are commonly used for website analytics or advertising purposes. 

We use the following types of cookies:

Strictly necessary cookies.  

These are cookies that are required for the operation of our Website or App. They include, for example, cookies that enable you to log into secure areas of the Website or App, and enable shopping cart or e-billing functions for our webstore. 

Analytical or performance cookies.  

These cookies allow us to recognise and count the number of visitors to our Website, and to see how visitors move around our Website or App when they are using it.   

We use third party cookies to help us with our analysis. For example, we use Google Analytics to collect information about how you use the Website and App. This information is reported on an aggregated basis and includes information about the pages of the Website or App you visit, what you click on whilst you’re visiting and how long you spend on each page. We also collect IP addresses through Google Analytics, which allows us to identify broad geographical locations (e.g. by region or city) where our Freesat App users are based. We use information from Google Analytics to improve the way our Website or App works and to learn which content is of interest to our customers. To learn more or opt out of Google Analytics specifically, click here.   

Our website also includes cookies set by social media providers where we embed links and content from their platforms on our Website, including Twitter and YouTube.  These cookies allow the third party social media providers to gather analytics about how visitors interact with their links and content. 

Functionality cookies.  

These cookies are used to recognise you when you return to our Website or App and provide enhanced functionality. They may be set by us or by third party providers whose services we have added to our pages (for example, where we embed content from social media).  

These cookies enable us to personalise our content for you, greet you by name and remember your preferences (for example, where you set your region on the TV Guide page), and also enable your interaction with third party embedded content to occur smoothly.   

If you disable these cookies, some aspects of the Website or App may not function as we intended. 

Targeting cookies.  

These cookies record your visit to our Website, the pages you visit and the links you follow. We may use this information to make our Website more relevant to your interests.  

Third parties that set targeting cookies on our Website will use these cookies to track your movement around various websites and create a profile of your general online behaviour.  This information may be used to serve you with targeted online advertising across different websites.  These cookies do not store directly personal information, but are based on uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.   

We also use DoubleClick and Facebook remarketing and custom audience pixels to display relevant ads tailored to you based on your prior use of the Website. This may include the use of look-a-like audiences to target similar users to those of the Freesat website (read more). We are not collecting any identifiable information through these remarketing programmes.  You can block or modify this activity by visiting the following links: 

  • Google: 
  • Facebook: 

To see which third parties set targeting cookies on our website, please refer to the full list of targeting cookies available at the end of this page.

How to control cookies:

You have control over which types of cookies are set on our Website during your visit. If you would like to change your preferences, please visit our Preference Centre where you can toggle on or off different types of cookies. 

You can also set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. The ‘Help’ function within your browser should provide you with instructions. However, if you disable or refuse necessary cookies, please note that some parts of this Website may become inaccessible or not function properly.

Reviewing your cookie choices

Cookies used on